Digital marketing for your rental property significantly contributes to how your target market discovers your listings. In the digital age, not knowing how to do so puts you at a disadvantage, as your rental will have less visibility compared to your competition.
You can optimize your online rental listings through various digital marketing strategies such as advertising on social media platforms, working on your web design, and following digital marketing practices that real estate companies use. Not sure how to accomplish all of this? We’ve got you covered with some common strategies for success.
Rental Real Estate Digital Marketing Tips
Creating a Rental Listing Online
Several rental listing sites, such as Zillow, Trulia, Craigslist, and even the Facebook marketplace, can boost your rental properties' exposure. Unlike advertisements for a real estate business, rental property marketing needs more in-depth information catered toward prospective tenants.
Listing everything your rental units offer gives you a competitive edge, and it's a basic digital marketing strategy other landlords will follow so they show up in online searches from potential renters. Be sure to highlight the best amenities for new clients to showcase the unique appeal of living on your property.
Utilize Social Media Platforms
Online real estate rental listings might not be enough to attract tenants. Establishing your business' brand identity through social media marketing is just as important given that over 500,000 people in Milwaukee use them and many are actively searching for rentals.
Share engaging media and relevant content like images and videos on social media channels like Facebook, especially during peak rental season. Make sure to use high-quality photo and video content of your properties. You can use real estate projects on the websites of real estate companies as a reference for your rental property marketing.
Email Marketing
You can take a more direct approach through email marketing by presenting your rental business to a list of interested and potential tenants. This can take the form of newsletters, property updates, special offers, and other digital marketing materials for your rental property.
You'll have to conduct proper real estate market research to determine who the appropriate target audience is. Some companies like us at Performance Asset Management offer services for professional rental market analysis and resources for online advertising exposure.
Search Engine Optimization (SEO)
Search engine optimization practices have become relevant over the years, especially in content marketing. Creating engaging content is no longer enough. You need to ensure that you use the right keywords and meta descriptions to increase your content's visibility in a search engine.
Optimizing your online listings and websites requires expertise. Hiring content writers with knowledge of local SEO, listing sites, digital marketing, and the real estate industry could be your best option for a comprehensive marketing strategy for your rental properties to rank higher than competitors.
Virtual Tours
You can now create a virtual tour of your rental property through cutting-edge technology, allowing prospective tenants to view the rental listing remotely. There are plenty of rental properties that already offer virtual tours, especially tech-savvy real estate firms in the rental market.
This digital marketing strategy can attract potential clients who are planning to move to your location and cannot see the properties in person during an open house. The technological aspect of this method could even impress potential customers and help you find new tenants.
Tracking and Analyzing Results
Analyzing the metrics of your rental property marketing efforts can help you make improvements for your next campaign and stay informed. While property owners can do this themselves, it's better to consult people who know their way around online marketing strategies.
After analyzing the results in platforms like Google Analytics or Facebook's built-in analytics, you can initiate more data-driven digital marketing on rental sites and social media. This step is a crucial component in the overall social media management process, as it tracks how well your efforts are working.
What to Include in Your Digital Real Estate Marketing Materials
Rental Property Description
Provide a detailed description of your rental property such as the floor plan, the square footage, the location, the community, and other digital marketing essentials. Prospective tenants pay more attention to rental properties with complete information on rental sites.
Right Rent Price
Your digital marketing campaign is incomplete without adding a competitive rent price to your property listings, and you can do this by researching local market conditions. You can consult a real estate agent or a property management company for useful insights into digital marketing and rental comps.
Amenities
Amenities can help you both retain tenants and attract potential tenants. Including things you can offer like laundry facilities or a gym in your rental listing will help you market your property better, especially if you list the essential amenities tenants usually look for.
Lease Term
Applicants have various tenancy duration needs. Someone who only intends to rent your unit for a short amount of time will be deterred by a contract with a year-long lease term. Adding this detail can help your property listings reach the right audience for real estate digital marketing.
High-Quality Photos and Videos
Not only will this show renters that your rental is well-established, but potential tenants will also have a better look at your unit, which helps with lead generation and overall real estate marketing content. In a competitive market, a blurry photo can be the difference between two listings with the same offers.
Proven Strategies That Can Attract Future Tenants
Positive Online Reviews
As important as having a curated digital footprint is, it's also essential for a business to have positive reviews from outside sources such as existing clients and potential renters. You can include this in your website, social media platforms, and newsletters to increase tenant interest.
Using Personal Connections
It's a good idea to call in favors from your network to help market your property effectively. A personal connection with a real estate company, for instance, may provide you with insights into real estate marketing concepts and how you can rank high in search engines.
Creating Ads
One of the most common online strategies real estate businesses use is advertising, particularly paid and targeted ads for social media marketing. After analyzing market trends, you can direct paid ads to certain demographics to reach your target audience.
One upside to this is that you won't need to optimize your content much for visibility since the platform will boost it for you. However, effective strategies call for doing so anyway so it will rank whether it's organic content or not.
Word of Mouth Referrals
While rent signs and an online presence can immensely help you with the future success of your rental property, referrals from quality tenants and real estate agents have the most impact. Tenants tend to trust referrals more than other real estate marketing methods and it helps establish credibility for your rental listing.
A Property Management Company Pushing You to Success
Digital marketing is essential as it helps you find renters for your properties through tailored strategies. Performance Asset Management can optimize your digital marketing materials, all while effectively advertising your rental properties to the right audience.
Apart from the marketing efforts, we also offer services for what comes after such as the tenant screening process so you can get great tenants, and other day-to-day responsibilities a landlord has to do. Feel free to consult with us for free about how you can maximize your investment through rental marketing.
