What Is IncomeEx and How Does It Affect a Rental Property's NOI?
By Keith Howard Thursday, July 16, 2026
What Is IncomeEx and Why Does It Matter to Investors? After a first-time investor had his duplex inspected, the report came back clean: red flags were nowhere to be found, and nothing urgent came up. The report didn’t mention that the carpet in both units was at least ...
More +
PAM Investor Onboarding: What Actually Happens Behind the Scenes
By Keith Howard Monday, July 13, 2026
How Does PAM Onboard a New Wisconsin Property Investor? A Performance Asset Management (PAM) investor recently looked at the first week of activity for his new listing: three showings and two solid applications. Despite being advised by the PAM leasing team, he raised t...
More +
Lease Breaks vs. Evictions: What Wisconsin Investors Need to Know
By Keith Howard Thursday, July 9, 2026
What Is the Difference Between a Lease Break and an Eviction in Wisconsin? When a southeastern Wisconsin resident broke their lease in River West, the unit was immediately relisted. There were zero days of lost rent, and once the current resident's obligation ended, it o...
More +
Human Connection in Wisconsin Leasing: PAM's Humanation Approach
By Keith Howard Monday, July 6, 2026
What Does Humanation Mean for Wisconsin Leasing? Humanation is the Performance Asset Management (PAM) process that blends automated systems with support from real people during critical leasing moments. Seventy percent of the applications PAM receives come with questions, ac...
More +
Month-to-Month vs. Annual Leases: Why the Math Favors Yearly
By Keith Howard Thursday, July 2, 2026
What's the Real Difference Between a Month-to-Month Lease and an Annual Lease for Investors? About 25 years ago, investors believed month-to-month leases made it easier to remove bad residents. In practice, it's just the opposite. A month-to-month resident can legall...
More +
The PAM Resident Screening Checklist: A 99.5% Eviction Avoidance Rate
By Keith Howard Monday, June 29, 2026
Why Did PAM Build Its Own Resident Screening Checklist?Picture a successful southeastern-Wisconsin-based couple who regularly take four vacations a year, applying for about a $650 increase per month in rent at a higher-end unit. Their property manager wrote: "You're appr...
More +
NOI Alignment: How to Evaluate a Property Manager's Fee Structure
By Keith Howard Thursday, June 25, 2026
What Is NOI Alignment and Why Should Wisconsin Rental Investors Care About It?Shopping for property managers can be like choosing a restaurant while ignoring the service charge, minimum table spend, booking fee, holiday surcharge, or non-refundable deposit. Just like it’s p...
More +
Vacancy vs. Back-to-Back Rentals: Why the Gap Costs More Than You Think
By Keith Howard Monday, June 22, 2026
What Is a Back-to-Back Rental Strategy and Why Does It Help Investor NOI? Roughly a decade ago, property managers spent most of their time on collections. Digital payments didn’t exist, so companies had to send staffers door to door asking: “Where’s the ren...
More +
Koble v. Marquardt: A Guide for Wisconsin Rental Property Owners
By Keith Howard Thursday, June 18, 2026
Any Wisconsin lease with so much as a drafting error could have led to a landlord paying double the rent in damages for every month the tenant lived there, due to a Court of Appeals ruling in Koble v. Marquardt. The problem didn’t stop there. A Wisconsin law known as Chapte...
More +
Koble v. Marquardt: What the 2026 Ruling Means for Property Investors
By Keith Howard Monday, June 15, 2026
What Is the Koble Ruling and Why Did It Terrify Wisconsin Landlords?In Koble v. Marquardt, the Wisconsin Court of Appeals ruled that a single incorrect clause could make an entire lease void. And landlords could owe double the rent for every month that the lease had bee...
More +